News And Articles

Ollie the Outdoor Helper (OOH) Has Come to Help!

8th December: So late on Friday, just before the weekend, a small little elf arrived from the North Pole and he told us his name was Ollie the Outdoor Helper #OOH. He said he was sent by Santa to help us get through the busy period running up to Christmas.   11th December: However he may not be ‘helping’ after

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Job Vacancy – Sales Administration

Update Friday 3rd November 2017: This position has now been filled – thank you for your interest.   Based in Theale we are a small but highly professional media agency specialising in the outdoor and out of home sector. A vacancy has arisen for a sales administration person to help in the processing and planning of the sales orders. Working

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Outdoor Advertising – what has changed since 1987?

I set up Focal Point Advertising on September 4th 1987 (although the business wasn’t called Focal Point back then) and we have seen an immense amount of changes in the industry over the last 30 years. So what has changed? Well I have got 30 years older for one and have been working in the industry for half of my

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Half the Money I Spend on Advertising is Wasted…

  Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Well, what if you did know which half? How much benefit would this be to you? Whether we are in a tough economic climate (or not) is not the issue. It is always important, or at least it should be to know

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Running a Business is a Marathon, Not a Sprint!

One of my greatest achievements in life is running the London Marathon not once but twice – two years running. 1. Seek and use professional advice as much as possible. Don’t try and suss it all out by yourself I had watched the Marathon on TV for 23 years and every year I said that I must do this at

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The History of Posters

The Birth of the Lithographic Poster Although lithography was invented in 1796, it was at first too slow and expensive for poster production. Most posters were wood or metal engravings with little colour or design.   This all changed with a “3 stone lithographic process” in the 1880s, a breakthrough which allowed artists to achieve every colour in the rainbow

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How Effective Is Your Advertising?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker, US department store merchant (1838 -1922). Well, what if you did know which half? How much benefit would this be to you? Whether we are in a tough economic climate (or not) is not the issue. It is always important,

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Tips For Creating A Successful Advertising Campaign

1. A brand must remain visible: – Few brands die because they fail to satisfy their customers’ needs. They die because people forget them. 2. Develop a clear simple website and efficient response mechanisms: – By the inclusion of bluetooth marketing or SMS short codes, this enables you to turn a standard campaign into a response campaign 3. Think smartly

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Tel: 01256 767 837 - Email: enquiries@focal.co.uk - Text: send the word 'focal' to 78070