News And Articles

Half the Money I Spend on Advertising is Wasted…

  Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Well, what if you did know which half? How much benefit would this be to you? Whether we are in a tough economic climate (or not) is not the issue. It is always important, or at least it should be to know

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Running a Business is a Marathon, Not a Sprint!

One of my greatest achievements in life is running the London Marathon not once but twice – two years running. 1. Seek and use professional advice as much as possible. Don’t try and suss it all out by yourself I had watched the Marathon on TV for 23 years and every year I said that I must do this at

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The History of Posters

The Birth of the Lithographic Poster Although lithography was invented in 1796, it was at first too slow and expensive for poster production. Most posters were wood or metal engravings with little colour or design.   This all changed with a “3 stone lithographic process” in the 1880s, a breakthrough which allowed artists to achieve every colour in the rainbow

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How Effective Is Your Advertising?

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker, US department store merchant (1838 -1922). Well, what if you did know which half? How much benefit would this be to you? Whether we are in a tough economic climate (or not) is not the issue. It is always important,

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Tips For Creating A Successful Advertising Campaign

1. A brand must remain visible: – Few brands die because they fail to satisfy their customers’ needs. They die because people forget them. 2. Develop a clear simple website and efficient response mechanisms: – By the inclusion of bluetooth marketing or SMS short codes, this enables you to turn a standard campaign into a response campaign 3. Think smartly

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