Focal Point - Tailored Advertising Solutions
Focal Point
  Saturday 25 Mar 2017 17:24
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Ambient Media

What is meant by Ambient Media? It is a term banded about within the advertising industry and can easily be construed for jargon. The easiest way to explain it is to think of all the forms of advertising that spring to mind – posters, buses, taxis, TV, press, Radio, etc. Ambient Media can be described as everything but. This is one of the fastest growing areas within the “Out of Home” Advertising arena, and Focal Point are able to offer you an extensive selection of opportunities and almost growing by the month.

You will see below that there are a number of different ambient media available. If you are not sure which method will work best for you please complete our FREE Campaign proposal, we will then let you know how we can help you.

Click on the image to download a PDF for more information on this media type       PDF reader
ATM Machines ATM Machine Advertising is an effective new advertising medium that lets you target consumers on a one-to-one basis, just at the point they’re withdrawing cash to spend it. Cash machines are located in any number of high profile, busy locations nationwide. We ensure that your brand goes where the people go at prime sites throughout the UK. There are four powerful advertising modules to get your message across in a dynamic way to a captive audience, increasing sales and building brand awareness. Backed by substantial research and with successful blue chip campaigns including British Airways, One.Tel and Capital Radio, Advertising on ATM machines is flexible enough to suit your individual campaign requirements or you can choose from a range of off-the-shelf packages.
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Beer Mats Beer Glasses and Beer Mats. Clients can advertise on Pint glasses, wine glasses and shot glasses. This would allow specific gender advertising and age groups. Locations would be local pubs through to up market wine bars. This service can be offered in conjunction with wash room or beer mat advertising or totally independently.
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Changing Room Changing Rooms. This is an intimate way to deliver your message to your desired audience is aspirational surroundings. Our partnership with a number of high profile, high street fashion retailers allow brands to engage with consumers aged 15-50 in a non-competitive environment. Effective campaigns range from building brand awareness with a broadcast audience, to a targeted campaign with a specific target audience. True flexibility allows advertisers to plan a national, regional, or line by line campaign.
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Tables Coffee tables. A new way to advertise is to use the tops of coffee cables in national and independent stores, universities and motorway service areas nationwide. In addition we can also offer corrugated coffee cup holders in a number of independent outlets in the City of London. This new media will give you the opportunity to target the travellers, students and a large proportion of business people.
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Escalator

Escalator Advertising is an innovative media solution that enables messages to be displayed in an escalator step riser. Sites are now available at high profile Overland Rail Stations across London and further at key Stations regionally.

The unique scrolling display enables a brand to truly connect with the advertiser’s target audience in high density locations – the element of movement clearly draws the eye to the unmissable format.

This extended captive, communication period assists in boosting advertisers campaign awareness as the 'passenger' stands engages with and assimilates the campaign message enroute to the next level.

The enhanced creative scope of escalator advertising can be utilised through the adaptive quality by the use of multiple copy (whether using individual, consecutive steps or the entire length of the escalator) and the spectacular overall effect of viewing the location from a distance.

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Floor Media Exhibition and sampling opportunities. Offering a host of unique exhibition and sampling opportunities with major venue owners, at key locations including motorway service stations, airports, leisure venues, shopping centres and over 1,500 train stations nationwide.  From simply handing out leaflets to full blown exhibitions, these sites allow brands and other companies to communicate to high footfalls with excellent dwell times.

Station Branding. Our sponsorship packages allow company's to create a unique presence at their chosen venue, using everything from branded floor graphics and window vinyls, to banner advertising and ambient signage, to generate maximum impact. Sponsorship packages can be booked on a six-month or yearly basis, offering brands a prolonged period of exposure, for a fraction of the cost of more traditional outdoor medias.
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Sandwich Bags Food Packaging. We can supply a variety of branded bags and food packaging through a variety of independent food and retail outlets. The core product range includes; sandwich bags, pizza boxes, deli bags, OTC pharmacy bags, CTN bags, chip  and kebab wraps, plastic carriers via Vet/Pet shops, CTN's, convenience stores or markets and other retail sectors. This media range is very versatile with flexible targeting. Campaigns can be National, by TV region, by city or postcode. The media can be directed to an ABC1, C2 working audience, in-home family audience, OAP's, new mums or students by means of location and eating/shopping habits. Through a contract with Thresher Group, we can also offer a range of in-store promotional media including 8m carriers per month, 1m wine wraps, POS sampling via their network of 1,800 off-licenses nationally. 
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Leaflet
Leaflet Distribution - Coming soon
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Petrol Pump Nozzle Advertising. With access to 30 fuel retailing partners, we are able to provide advertising on forecourts through the UK. Whether the requirement is to advertise on the roadside network, supermarket network or motorway network, there is no shortage of opportunities.

  • 92% of UK forecourts have a convenience retailing proposition
  • Forecourt retailing has a 15% market share of the convenience retailing sector
  • The perception of forecourt retailing is changing with the focus on convenience rather than fuel retailing
  • The forecourt product range is changing
  • A higher percentage of consumers visit the forecourt that the post office or chemist
  • The forecourt audience is a captive audience
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Cups Plastic cups. If you are looking to target business people at their place of work advertising on plastic cups used with office water dispensers could be the answer. The cup will stay on someone’s desk for a large proportion of the day, as the consumption of water is at an all time high, and almost everyone is aware of the benefits of drinking water. This could be a great service for a business wanting to target a local area.
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adscreens

Promo Staff. Sometimes the best way of marketing your product or service, is by ensuring enough people are delivering your message. We provide Promotional staff where ever there is a need for the 'warm flesh' approach. The Staff can also wear video screens or jackets to help reinforce the message and can operate either stand alone or en masse. Promotional staff can be use to hand out:

  • Leaflets
  • Product samples
  • Discount vouchers
  • Directions

    Areas that can be targeted include:
  • Shopping Centres
  • Exhibitions and conferences
  • Concerts
  • Sports Events
  • Bus/Tube/Train Stations
  • Pedestrianised Areas
  • Campus Events
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Washrooms

Washroom Advertising. Working with the UK’s busiest licensed premises, we can offer unrivalled targeting of the elusive 18-35 year old market, at their chosen social destination.

  • 5000 bars, pubs and clubs - truly national coverage.
  • 17,000 washroom poster panels - targeting male or female - 100% gender accuracy.
  • 40 million branded beermats produced and distributed every year.
  • Unique venue demographic search database - pinpoint your exact target audience.
  • 17 different bar media opportunities.
  • The extent of our coverage allows clients to buy specific audiences whether by demographics or location plus a lot more besides.
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