Focal Point - Tailored Advertising Solutions
Focal Point
  Monday 20 Feb 2017 03:58
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Outdoor Advertising

The Outdoor Advertising Industry has evolved immensely since the business started in 1987. Even going back to the year 2000, pretty much all outdoor consisted of was posters, buses, taxis and the London Underground. Recently there is rarely a month goes by where some new opportunity does not arise. This means that with our help, clients are now able to create tailored campaigns to target specific audiences, rather than just a generic message. This helps to minimise wastage and maximise response. We pride ourselves in ensuring you get the very best exposure and the highest opportunity to promote your message.

You will see below that there are a number of different outdoor media available. If you are not sure which method will work best for you please complete our FREE Campaign proposal, we will then let you know how we can help you.

Click on the image to download a PDF for more information on this media type       PDF reader

adbarriers AdBarriers are the perfect medium to reach the vehicular audience. They present a physical barrier which the audience must pass through and has to interact with. With an average dwell time of 12 seconds when entering and 8 seconds when leaving the car park you can be confident that your message will be seen. The medium is fully accountable as every person who enters the car park receives a ticket, therefore showing every vehicle which views the advertising. AdBarriers provide a massive audience with 75.7 million cars passing through each year and are available in all NCP car parks in towns and cities as well as over 40 top shopping centres and 22 airports providing a wide range of sites.
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Adbike Solutions from Focal Point AdBikes are an innovative, mobile, outdoor advertising medium that attracts attention wherever they go. The Ad bike riders can be dressed in promotional clothing, hand out samples and/or literature and if requested and briefed can answer questions about the product or service you offer. The bikes also have an audio system for added impact, lights and lighting for winter and evening work. Ad Bikes are fantastic for city and town centres and can be used for a variety of events, for example: shop openings, product launches, sporting events, exhibitions, concerts and product sampling to name a few.
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AdGates AdGates offer a perfect opportunity to interact with the highly sought after commuter audience before they hit the concourse clutter and leave the station. A key advantage of AdGates is their ability to build coverage extremely quickly while also delivering a steady high frequency message across the length of the campaign. You can also create a specific and targeted campaign depending on the audience you wish to target. If you are looking to target AB business decision makers then the City Pack delivers this. You will also be able to target the brands towards either a morning or an evening commute depending on the brand. Another important element to consider is the P.O.S. factor. London Termini stations are all key retail environments and AdGates offer the only method of hitting people as they either enter or leave the concourse.
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Ad Trailer

Ad Trailer - A new concept in mobile outdoor advertising.
It is based around a mobile advertising display unit known as a Kazaru – the Japanese word for “display” or “decorate”. The Japanese concept is designed to be wheeled around designated high-footfall locations providing the opportunity to advertise and distribute marketing materials at varying peak times through the day.

Supported by field marketing staff, the units can be used as for a range of promotional events and campaigns, offering consumers an up close and interactive experience with a client’s brand.

For more information on key Benefits of the Kazaru, please call the office

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AdVans AdVans create maximum impact at minimum cost. The idea is that they act as mobile billboards. The advantage of the Ad van is that we can put your message where you want it, when you want it. By being completely mobile we can place your advertisement in high profile locations where your audience or your competitors operate, such as main routes into towns, busy carriageways, high streets, retail parks and shopping centres. There is no doubt that when faced by a huge 20ft x 10ft advert, people will see it and will read it! 
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Airports Airport Advertising. The air and rail travel industry has changed dramatically over the last ten years. For consumers planning a trip and travelling abroad it is easier, quicker, more affordable, more flexible and more convenient than ever before. Europe has become much more accessible since the low cost boom. 80 million passengers in total took to the air with low cost airlines in 2004. The majority of low cost travellers are young affluent professionals looking for a break from the daily routine. Low cost travellers have high disposable incomes and leisure budgets. For this group frequent mini breaks are about pure indulgence. Over 50 million passenger journeys per year are for the purpose of business. These frequent business flyers with high incomes and hectic lifestyles are the world’s CEOs, MDs and chairmen. Airport and Eurostar journeys provide both place and time for these highflying individuals to shop, eat, relax and work before business resumes. Campaigns can be booked to target the weekend traveller, business traveller or just people going on family holidays.
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banners
Banners - Coming Soon
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Billboards

Billboards. Posters are one of the oldest forms of advertising in the UK and have long been trusted to deliver results for household names. For so long posters were only considered to be affordable by the national companies, Focal Point have introduced the concept as a very affordable form of advertising to both local and regional advertisers. Sites can be selected for directional or awareness campaigns and although 90% of all poster sites are held off in national packs, Focal Point have a high success rate in accessing the panels the clients request. Posters are perfect for building brand awareness or directing customers to your place of business. Minimum campaign periods are 2 weeks, and Focal Point are able to work with you to tailor a highly efficient and effective campaign.

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Blimps Blimps and Inflatables. We have access to a huge range of custom made and off the shelf inflatable products. From blimps to giant product replicas we can suggest and produce a wide range of promotional inflatable products that you and your target audience really won’t be able to miss! Included in the daily cost is a fully trained operator who remains on site for the duration, obtaining of the necessary CAA authorisation, balloon gas and 8 hours flying time (subject to weather conditions).
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Buses Bus Advertising. With bus usage at an all time high and people spending more time out of the home than ever before, it’s not surprising that buses are the most seen medium in town. There is little other advertising in town centres, so buses catch the attention of almost 29 million consumers on the move each week whilst they’re out and about, on the high street and spending money (TGI 2006). Offering unrivalled national coverage and frequency, bus advertising delivers a truly broadcast medium with 90% of UK adults living within five minutes of a bus route. For advertisers looking to make a bold, unmissable statement, buses offer a variety of highly creative large format opportunities. From covering a whole bus to wrapping the sides or rear, buses have fantastic scope for eye-catching design as well as the ability to showcase brand messages to consumers on the move across the UK.
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Bus Shelters

Bus shelters offer outdoor advertising that cannot be switched off - let your ad make an impact.

  • 87% of UK adults see out-of-home advertising every week
  • Everyone sees outdoor advertising, regardless of travelling by car, bus, train or on foot
  • Panels are placed on major arterial routes, many smaller roads & high streets in town
  • 40,000 bus shelter panels nationwide
  • Can effectively reach all audiences
  • Most people make repeat journeys every week
  • Frequent exposures to your ads lead to recognition & remembrance
  • Your audience have your sales message right in front of them
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Lamp Post Banners

Roadside advertising/lamp post banners contribute considerably to the commercial and shopping environment of inner city life. All outdoor roadside displays are mounted well above ground level (2.5 - 3 metres); ensuring high visibility which offers advertisers a unique premium advertising opportunity. Handpicked sites are located in and around the entrances, exits and parking area’s of shopping centres, leisure and retail parks. Available to us are:

  • 3000 panels nationwide
  • 136 Shopping centres, leisure and retail parks
  • 85% of our panels are within 500m of the top 50 retailers in the UK with 35% being within 20 metres
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Phone Boxes

Phone boxes. Situated on high streets and in urban locations across the UK, we can offer direct access to a desirable audience via street-level opportunities on BT's 23,000-strong network of phoneboxes.

  • Great sites right in the centre of the UK's towns and cities
  • 90% of Londoners see StreetTalk ads
  • 45% of all London phoneboxes are in Zones 1 and 2
  • Access to West End entertainment and retail and the Square Mile
  • 72% of Underground stations are within 150m of a phonebox
  • 5,500+ phoneboxes within 75m of CTNs
  • 6,000+ phoneboxes within 75m of banks and building societies
  • 1,800+ phoneboxes within 75m of mobile phone stores
  • 530+ phoneboxes within 75m of UK mainline stations
  • 3,000+ phoneboxes within 75m of entertainment centres, such as cinemas
  • 1,900+ phoneboxes within 75m of chain and independent bookshops
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Taxi

Taxi Advertising was once restricted to the capital, but over recent years the London taxi has become the choice for most cities and towns throughout the UK. Whether targeting the consumer or business person, taxis are ideal, they have no fixed route, and across a week, which will typically be 18 hours per day 7 days a week, they will cover a significant part of town centre and surrounding areas. With Taxi Advertising there are various options available:

  • Full wrap where a taxi is totally wrapped in vinyl. This creates a real impact and offer significant opportunities for PR initiatives.
  • Supasides offer a panel the length of both sides of the taxi (see above image). These are the preferred option for a short term campaign period.
  • Tip Up Seats for the duration of the journey, typically between 10 and 20 minutes, the advertiser has direct access to the passenger, via these panels.
  • Branded taxi receipts an additional option, especially appropriate for the business traveller.
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Train Stations Train Stations. Rail delivers over 1bn passenger journeys each year; a huge audience that is growing at a rate of 10% per annum (ATOC). The rail audience is affluent and influential with 75% ABC1 and 57% Business Decision Makers.  All Train Operating Companies throughout the UK have advertising opportunities. Additional outdoor digital formats are available with Transvision - huge LED screens at termini stations, which in partnership with Sky, delivers up to the minute news and weather. In addition, other advertising opportunities include 4-sheets, 6-sheets, 48-sheets, banners, floor vinyls as well as innovative formats – all built to maximise audience delivery.  This allows for experiential marketing at rail stations and the London Underground; including distribution and exhibition space.
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Trucks

Trucks/RoadAds - a whole new outdoor media phenomenon. Advertising on trucks has a whole range of benefits that may not initially spring to mind. We offer bespoke campaigns and adverts for our clients which can include lenticular effects (an image that changes strikingly with movement) and reflective technology so that truck posters can be seen at night. Whether you need to up-weight a traditional poster campaign, use the medium as stand-alone, or in conjunction with other media, RoadAds can be a vital part of the mix. RoadAd effects can include:

  • audio (yes, musical lorries are available!)
  • lenticular (giving an image which strikingly changes with movement)
  • reflective technology (so that truck posters can be seen at night)
  • creating vehicle shapes such as concrete mixers
  • And the truck's use as a promotional vehicle goes way beyond straightforward posters. RoadAds can become a vital element in a sales promotion campaign - ask us to design vehicle interiors for tastings or signings and watch the accrued PR value mount up!
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Underground Advertising on the London Underground & Docklands Light Railway. An unrivalled combination of engaging formats, a young, dynamic and upmarket audience, as well as time spent on the network, makes the London Underground a unique advertising proposition. Providing a vital link between East London and the business centre of Bank and Canary Wharf, is the Docklands Light Railway (DLR). We provide a range of advertising opportunities across this network designed to reach the thriving local community, as well as travellers to London City airport, the London Arena and ExCel. For advertisers wanting to reach the millions of commuters, shoppers and tourists who regularly use these transport systems, the premium cross-track gallery sites, bespoke creative opportunities, and eye-catching digital screens, offer a wide variety of effective solutions.
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