Focal Point - Tailored Advertising Solutions
Focal Point
  Saturday 25 Mar 2017 17:22
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No Retainer!

Focal Point pride themselves in not charging their clients a retainer or an administration or management fee on any order. This has been the way since the inception of the business in 1987 and there is no reason to change this policy. In fact you will find that Focal Point will do a lot of work for prospective clients long before they ever become a client.

Says Richard Knight, Managing Director, “I have come across several clients or prospective clients who tell me they pay a monthly retainer and in some cases thousands of pounds, just for the privilege of their Agency handling their account. The retainer is in no way linked to the level of service that should be expected and is totally surplus to requirements. In fact I think it could make the agency very lazy. We make our money purely from agency commission which is paid by the contractors or suppliers not from the clients advertising budget. Their budget is to spend on advertising, not retainers”

Focal Point have been in business for 20 years and a lot of their clients have been clients for several years because of the high level of service they receive and great attention to detail. Richard goes on to say, “We like to give our clients ideas they may not have thought of and would be of benefit to them. We pride ourselves on being very proactive and not just reacting to our clients requests”.

Why not give Focal Point a call. You will be warmly received by the friendly and highly skilled team and your advertising budget will be maximized on every occasion.

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