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Focal Train Station AdvertisingTrain Stations
Rail delivers over 1bn passenger journeys each year; a huge audience that is growing at a rate of 10% per annum (ATOC). The rail audience is affluent and influential with 75% ABC1 and 57% Business Decision Makers. All Train Operating Companies throughout the UK have advertising opportunities.

Additional outdoor digital formats are available with Transvision - huge LED screens at termini stations, which in partnership with Sky, delivers up to the minute news and weather.

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Denise Knight Having been involved in the poster industry for a number of years does offer some great advantages, especially when it comes to a special celebration. Richard is fortunate to know the owner of some billboards in Bracknell and May 6th, 2008 was the 50th birthday of his wife, Denise. Richard is always being accused of forgetting to get a birthday card until the last minute, so a 20 foot x 10 foot card should make up for it and it has a prominent position at the entrance to Bracknell Town Centre for 2 weeks. Richard says, “ I found a three inch square photo of Denise on her 21st Birthday, and this was the best photo I could find. I did not want to put a current photo up and thought it would be good to take a photo from another special birthday. All I did was to send the photo together with some text to our production team in Birmingham [..more]

Helen Todd, Sales & Marketing Director for Linden Homes Chiltern says

‘Linden Homes is proud to be the first company promoting our Verve development on the first black taxis to be used in Slough. We are delighted to be involved in this exciting introduction to the town. The vibrant yellow branding really will catch the eye and we have had a number of visitors to the Sales and Marketing Suite commenting on the advertising campaign. Combining this with the strong branding we also have at Slough Station on the ticket gates makes Linden Homes a very visible and prominent brand in Slough.

Stevens & Bolton
Stevens and Bolton – Law firm in Guildford. They conducted a taxi campaign using 3 liveried taxis in their local area of Guildford. In addition to just booking the cabs for a long term campaign, they also use the cabs to collect and drop off clients at the train station. They have also used the cabs to collect special clients from a hospitality night out at the Albert Hall. They have a direct link to the cab drivers and are able to book their own cabs. The drivers love them, the clients love them and the partners of the business love them.
Regus – Have used Focal Point for a number of years for any outdoor activity. This was a campaign conducted in the Bracknell area to increase awareness of the two centres in Bracknell. A number of centres around the country were promoted at the same time and posters was just one of a number of the services offered.
Hampshire County Council

Hampshire County Council – The Council used taxis over the Christmas and New Year period to help with Road awareness advertising. This was a campaign which was very simple and very effective. You have a drink and let the cab take you home. This campaign has since been used by a number of other road safety divisions throughout the UK.

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