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  Saturday 25 Mar 2017 17:24
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Credit Crunch? – Share the space

Focal Point has always prided themselves in finding advertising solutions to suit every need – and now every climate, especially the current financial one.

Whether you believe there is a credit crunch or not does not take away that the media is driving everyone to believe there is.

As businesses you all know you need to continue to advertise but you are almost stuck between the devil and the deep blue sea. You need more business, you need to advertise but you also know you need to be more prudent than maybe you had before.

Focal Point can help you. For over 20 years they have been supplying advertising solutions for companies of all sizes – locally, regionally and nationally.

Now you are able to share in the cost of a billboard, a taxi, a sandwich bag, a poster at a station and numerous other opportunities. So how does it work?

As an example a billboard would cost in the region of  £200 a week and including production of a long term poster, over a six month period, this would cost over £6000, potentially out of reach of most smaller businesses. Well, if you split this cost between four companies, you would be able to have a 10 foot x 4 foot space (one quarter share of a billboard) for around £60 a week – about the same cost as a business sized advert in the local paper – and you can spread the cost.

What about a taxi? Taxis offer the opportunity for 3, 4 or 5 companies to be able to share in the cost. Each taxi is made up of up to 5 advertising opportunities – both sides, two tip up seats per taxi and the possibility of contravision on the rear window. By sharing the cost of a cab with 2,3 or 4 other companies and sharing 3 or 5 cabs – where you would have exposure on each cab – this can work out as little as £100 per week per company.

These are just two opportunities that Focal Point are able to offer from their extensive range of services. For more information on the above or any other opportunities – or ideas you may have – please give the Focal Point team a call.

If you know of other companies who may want to share the space with you, there could also be the potential of you getting the space for FREE.

Now there’s an offer you can’t refuse.

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