Keys to a Successful Business Relationship – Trust, Honesty and Reliability
Over the years, many times I have been asked what I look for when I am dealing with suppliers and I always say the same thing – someone I can trust, someone I can rely on and someone who is honest.
Life and business relationship are so much easier if we can work with people with those traits. Focal Point has been built over the last 30 years with a firm foundation on clients being able to trust us, rely on us and by being honest.
We are all very busy and often inundated with emails on a daily basis and building strong relationships with our customers and supplier is vital for continued business success and we have always been strong on responding to our clients when they email us a brief or an enquiry. If we cannot get round to acting on it straight away, we will always send them an email acknowledging we have their email and will get back to them as soon as we can. It’s a little thing but makes a massive difference.
If this is something that is important to me when I am dealing with suppliers on a personal level or business level then I know it must be important to my customers and it is key when building strong relationships.
Honesty is vital and should be part of everyday life for all of us but we all know some people aren’t honest. On the odd occasion that a campaign hasn’t gone to plan or a poster has not gone up when it should have done, we will always strive to get something of higher value for our clients. I believe that sometimes when things go wrong – as they will from time to time – if they are sorted as a matter of urgency and with the right attitude, then your relationship with your clients is that much stronger. They need to know you are on their side and fighting their corner.
We all need to be trustworthy and if you say you are going to do something then you do it. Its better to underpromise and overdeliver than over promise and under deliver. Your clients need to be able to trust you.
If, as consumers, we like to buy from people we trust, people we can rely on and people who are honest, then why should a business relationship be any different. If we can’t run a business with these 3 traits, then we should probably question if we should be in business in the first place.
So if you want a company working with you to help you put together an outdoor advertising campaign, a company you know you can rely on, trust and who will be totally honest with you, then you need to deal with Focal Point Advertising.
You will find us a breath of fresh air. We look forward to hearing from you.
If you need any further advice or guidance about “Out of Home” advertising, why not give us a call on 01256 767837 or fill in the form on our ‘Contact Us‘ page.